0333 – 123 – 2100


Thorntons MusicStore Rapid Roll-out to 48 Stores in Three Weeks.

PEL Music and Media – a leading in-store media solutions provider - supplied, installed and commissioned 48 MusicStore hard disc units for Thorntons in just three weeks!

Established in 1911, Thorntons has grown to become one of the UK’s best loved chocolatiers, with over 370 stores including 32 Café Thorntons.  As part of its branding strategy, the company decided to upgrade the music storage and output in 48 of its existing stores with PEL’s MusicStore, to enable a flow of music changing throughout the day.



MusicStore is a highly cost effective hard disc unit that is compact, reliable, simple to use & can be fitted almost anywhere.  MusicStore is loaded with an extensive library of tracks that are selected for the client's brand by PEL studio programmers.  



As part of the service, PEL Music & Media worked closely with Thorntons to understand their precise sound requirements and the type of environment they wanted to create.  From here PEL created a suitable play list based on acoustic and easy listening music to reflect the image of the company.  These were loaded on to the units, with monthly updates supplied on CD; updates are also available via Broadband for total automation.  When loaded into the hard drive unit, the CD contents are automatically transferred and stored on to the MusicStore hard drive.  It couldn’t be simpler!
Ease of use was a key element in Thornton’s choice of supplier, as Damian Austin, Head of Retail & Café Operations explained: “from an operations point of view, I wanted to take away as many tasks as possible from the staff that interferes with them spending time with our customers.  Changing the music might not take a long time, but it is distracting them for their main role.  Furthermore, not all staff are very technically minded, so we needed a system that was easy to use.  PEL ticked all the boxes; the hard drives are incredibly simple to use – they even switch themselves on / off – and the monthly updates very easy to load.  PEL also got the playlist closest to our requirement than the competitors; they understood our target audience, giving us unified music throughout these stores - important for our branding.”

Up to 750 tracks can be store on MusicStore. PEL modified the combined cassette player / amplifier to work with the MusicStore hard drive units and use the pre-existing sound systems, providing Thorntons with some considerable cost savings at implementation.

PEL Music and Media is a division of PEL Services Ltd., one of the UK’s most respected provider of equipment, installation, maintenance and the servicing of quality commercial sound, fire, security and communication systems, with over 35 years experience.

For more information please contact PEL Music & Media on 0333 123 2100


Download the Thorntons Case Study