Charles Tyrwhitt In-Store Music Branding Flexibility
PEL Music & Media has installed its unique MEDIAinSTORE retail radio solution into 12 Charles Tyrwhitt stores across the UK to reinforce the menswear manufacturer’s branding. The installation programme was completed in just one week without any disruption to the 12 stores.
MEDIAinSTORE enables retailers to create a sound that is as unique to their brand as their logos and in-store design. Unlike other in-store radio products and services on the market, MEDIAinSTORE is exceptionally flexible and can be designed to simultaneously transmit radio style programmes to all branches to present the impression of a dedicated radio station, or tailored to meet individual store needs, such as specific regional promotions or events.
As part of the MEDIAinSTORE service, PEL Music & Media worked closely with Charles Tyrwhitt – a company best known for its quality shirts – on its play list which is now updated monthly and delivered to the stores via Broadband. Such a solution not only provides uniformity but also saves staff time selecting and changing programme CDs.
PEL Music & Media is a division of PEL Services Ltd., one of the UK’s most reliable and respected providers of equipment, installation, maintenance and servicing of quality commercial, music, sound, fire, security and communication systems, with over 35 years experience.
For sales information please contact PEL Music & Media here or on 0333 123 2100.