0333 – 123 – 2100

Peter Vardy Showroom Music

As Ryan Henry, Customer Experience Manager of the destination dealership, Peter Vardy CarStore, explains: “Music is very important – as a company that wants to be seen as young, fresh, vibrant, it is vital that our choice (and volume) of music reflects this.”


Peter Vardy aims to make its motor dealerships friendly and fun places to be through a lively atmosphere and welcoming environment - as well as providing excellent knowledge and customer service; music is an integral part of this overall customer experience.

Peter Vardy had been creating its own music playlists using a range of websites and employees own music selections, but this was time-consuming, inconsistent and posed various problems. With PEL’s ‘MusicStore’ Hard Disc music service, these inconveniences have been tackled.


‘MusicStore’ is a cost effective, reliable and flexible music service incorporating a compact, easy to use hard disc unit loaded with an extensive library of tracks that are selected by PEL’s music programmers to meet Peter Vardy’s branding and customer profile.  Each month new tracks and playlists are added automatically via downloading from either CD or broadband.

For Ryan, this “no hassle” approach has enabled the dealerships and staff to focus on the business rather than spending hours creating playlists and trawling through tracks, providing customers with the friendly, welcoming environment the company strives for.

For over 35 years PEL Services Limited has been a leading UK systems company designing, supplying, installing and commissioning sound, fire, security & audio visual solutions.  In addition PEL provides a range of service agreements including routine maintenance and fully comprehensive cover, on third party equipment as well as PEL systems, throughout the UK and Eire.

For sales information please contact PEL Services Ltd on 0333 123 2100