Zizzi Restaurants - Music Branding & Playlists by PEL Music & Media
Restaurant chain Zizzi appointed PEL Music & Media – a leading in-store media solutions provider – as it's music supplier.
Zizzi is a young but rapidly growing company – with quality Italian based menus. Following a rebranding exercise to position Zizzi as the sexy local Italian with a broader menu and new look restaurants, the company wanted to change its style of music to fit the stylish new image. Sister company Ask recommended its recently appointed music specialist, PEL Music & Media, as ideal candidates for the task.
With the rebranding exercise nearly finished it was imperative that a new play list was created quickly and PEL Music & Media rose to the challenge. PEL’s studio programmers worked closely with Zizzi to define the style, tempo and volume required to create the right atmosphere. The result is a mixture of sexy Latin and Jazz based music that isn’t overtly commercial and is now being enjoyed by customers and staff across all 100 Zizzi restaurants. To keep the music fresh and exciting, it is reviewed quarterly and recommendations are made by PEL for new music.
Zizzi Marketing Manager James Mundy is pleased with the outcome:
“Music is really important for a vibrant atmosphere. It adds to the look and feel – the ambience – of the place. PEL were good on the music brief; they came back with really good suggestions and the studio were very easy to work with.”
PEL Music & Media has been creating in-store media solutions nationwide for more than 35 years, with its latest successful ventures being MusicStore and MEDIAinSTORE . MusicStore is a cost-effective Hard Disc unit loaded with an extensive library of tracks that are selected by PEL programmers to reflect a company’s image. MEDIAinSTORE takes in-store audio to the next level, providing retailers with a unique, tailor made ‘radio’ service to reinforce their brand.
For sales information please contact PEL Music & Media on 0333 123 2100.